Building Natural Products

Based on previously published studies and consumer articles, it appears that consumer interest in natural and organic products is growing. The question is: What does this mean? Are consumers actually interested in products that contain natural materials, or are they really interested in products that are safer and whose production or use have a minimal impact on the planet (i.e., they are renewable)? The key to meeting consumer demand is to understand what natural means in order to produce formulations that meet expectations.

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