Consumer Perspective—Skin Care From Nature

Aug 1, 2013 | Contact Author | By: Katerina Steventon, PhD, FaceWorkshops
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Title: Consumer Perspective—Skin Care From Nature
naturex natural skin carex biodynamicx organicx
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Keywords: nature | natural skin care | biodynamic | organic

Abstract: In Europe, the natural and organic cosmetics market has grown despite the economic downturn. Consumers are increasingly concerned about skin care ingredients they see as posing potential health risks, due in large part to media hype. This has led many to look for natural ingredients on product labels.

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K Steventon, Consumer Perspective—Skin Care From Nature, Cosm & Toil 128(8) 518 (2013)

Market Data

  • Global demand for organic personal care was more than $7.6 billion in 2012, and is expected to reach $13.2 billion by 2018.
  • The global organic market has grown due to increasing consumer concerns regarding personal health and hygiene.
  • Widening distribution channels and new product development have contributed to growth.
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In Europe, the natural and organic cosmetics market has grown despite the economic downturn. Consumers are increasingly concerned about skin care ingredients they see as posing potential health risks, due in large part to media hype. This has led many to look for natural ingredients on product labels.

This interest may have been a driving force behind the record attendance at the Natural and Organic Products Europe event, held Apr. 7-8, 2013, in London. Further, the Society of Cosmetic Scientists’ 6th Annual Scientific Symposium, held April 30–May 1 in London, also focused on naturals. Here, co-author of the Green Beauty Bible, Josephine Fairley, stated that 17,000 women who tested skin care products reported natural fragrances as having drawn them to botanical beauty ranges; however, they were also confused by eco-certification symbols. [For more on certification, see “Labeling for Legitimacy: Certifications for Natural and Organic Personal Care” on Page 522 of this issue.] Even so, it is without a doubt that natural and organic skin care is a stronger category than ever before.

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This content is adapted from an article in GCI Magazine. The original version can be found here.

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Biography: Katerina Steventon, PhD

Katerina Steventon, PhD, runs FaceWorkshops, an independent consultancy with a focus on innovative insights, education and training. She also works at The University of Hull on projects related to well-being in skin conditions. For more information, visit www.katerinasteventon.co.uk.

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