Eco Lips has created a 99% organic and 100% edible lip line. Pure & Simple will be added to the company's portfolio of organic lip products. The Pure & Simple line is made with organic sunflower seed oil, organic beeswax, organic flavor and vitamin E.
The company maintains that it does not formulate with carmine, lead, gluten, lanolin, petroleum, GMOs, hydrogenated oils or any other ingredients deemed unnecessary and unhealthy for the consumer and the environment. The new line has three flavors, kiwi-strawberry, coconut and grape.