Pravana Launches Botanical Hair Color

Sep 18, 2008 | Contact Author | By: Katie Schaefer
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Title: Pravana Launches Botanical Hair Color
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Pravana Nanturceuticals has introduced what it deems the first botanical-based hair color treatment. Silk Degrees Naturceutical Hair Color Treatment is a plant-based, keratin protein-enriched color treatment containing no ammonia, peroxide and PPDs.

Instead, the company formulates the line with jojoba seed, rosemary leaf and theobroma seed butter, along with silk amino acids and natural wheat protein, to impart color, shine and conditioning. The line is appropriate for both color-treated and natural hair, and is ideal for refreshing or transforming haircolor between regular color visits.

The color imparted by the line's use washes out in 6-8 shampoos. Colors include copper, red, chocolate, mahogany, platinum and honey, which can be mixed to create custom shades. According to the company, the product line has antiaging and moisturizing properties. For more information, visit www.pravana.com.