The actives in many of these naturals allegedly possess anti-inflammatory, free radical scavenger and skin-healing properties—all antiaging buzzwords. Though centuries-old folklore regale the healing benefits of many botanicals, most involve reports of items being ingested, not applied directly on the skin.
This is an important factor to consider when formulating a natural product: Do the studies indicate that the reported properties are as effective when applied topically? The second question to ask: Does the active in the natural work alone?
Excerpt Only This is a shortened version or summary of the article that appeared in the December 2007 issue of Cosmetics & Toiletries magazine. If you would like a copy of the complete article, please contact us at email@example.com.