During the NY SCC Suppliers' Day, at booth 207 of MMP Inc., the Serdex division of Bayer Santé Familiale S.A.S. will present its Embellia Extract (INCI: Water (aqua) (and) Glycerin (and) Embelia Concinna Leaf Extract), a new natural active ingredient, which was launched during In-Cosmetics.
The new Madagascan plant extract is targeted to sensitive and reactive skin, especially to reactions toward environmental aggressions, thanks to its complementary activity and its flavonoids content. Focused on a "neurocosmetic" purpose, the product hinders the negative processes involved in skin sensitization, including: immune system reactivity, alleviating the immune response by decreasing histamine release; free nerve-ending hyper reactivity, decreasing neuromediators release, i.e., Substance P, CGRP, etc., and induced inflammatory status, by imparting anti-inflammatory properties by decreasing PGE2 & LTB4 release.
