Recent in Men's Care (page 4 of 4)

A Standstill for Men's Skin Care

Male skin care has seen double-digit growth over the last few years; however, a recent report shows that sales are slowing.


Skin care companies have taken notice of a newer demographic—men. In the past, male grooming primarily consisted of shaving products and deodorants, but as companies launch men-specific products, this market segment is recognizing that skin care is no longer just for women.

Men's Cosmetics, Toiletries Market Strong in Italy

Italy is a strong producer of fragrances and color cosmetics with several multinational cosmetics companies sourcing much of their production in Italy.

Personal Care Products for Men

Personal care products for men and women have traditionally been formulated differently. Products for men are usually characterized by the presence of alcohol, which has rarely been used in cosmetics for women. The appeal to the two groups is also distinct, with men seeking well-being and health and women pursuing health and beauty. Men treat their skin in response to a need, such as shaving, cleansing, and treating cuts and nicks. They are less prone to viewing skin care as an aging-prevention or appearance-enhancing practice. Analysts report, however, that this attitude is changing.

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