In its latest product positioning, DSM has developed a line of formulation concepts for men, including skin care, aftershave balm, a sebum fighter, wrinkle repair and sun and eye care. According to the company, this line of starter formulas leverages several products from the company's portfolio with one another to offer formulators a combined and complete approach to this market segment. The company also featured this new combinatorial approach at In-Cosmetics in Paris.
The Refreshing Energy Kick formula is designed with the company's Oxy BT-229 (INCI: Saccharomyces Lysate) to activate and reactivate tissue generation through cell respiration. In addition, Stay-C 50 (INCI: Sodium Ascorbyl Phosphate) is added to reduce free radical damage in and provide vitamins to the skin. Finally, Alpaflor Scutellaria AO (INCI: Glycerin (and) Water (aqua) (and) Scutellaria Alpina Flower/Leaf Extract (and) Sodium Benzoate (and) Potassium Sorbate) is included to stimulate beta-endorphin release, thus reportedly helping skin to relax.
The Refuel After Shave Balm includes Iricalmin (INCI: Triticum Vulgare Germ Extract (and) Saccharomyces Cerevisiae Extract (and) Sodium Hyaluronate), which the company reports supports the restoration of the lipid barrier and soothes skin. Alpaflor Imperatoria AO (INCI: Glycerin (and) Water (aqua) (and) Peucedanum Ostruthium Leaf Extract (and) Sodium Benzoate (and) Potassium Sorbate) and allantoin are also added for their wound-healing properties, while vitamin E assists in reducing inflammation and softens the skin.
To treat sebum production, the Sebum Fighter formula incorporates Regu-Seb (INCI: Argania Spinosa Kernel Oil (and) Serenoa Serrulata Fruit Extract (and) Sesamum Indicum (Sesame) Seed Extract) to regulate sebum production as well as Alpaflor Hyssopus AO (INCI: Glycerin (and) Water (aqua) (and) Hyssopus Officinalis Extract (and) Sodium Benzoate (and) Potassium Sorbate), which is said to have antibacterial and antiseptic properties.
The Wrinkle Rebel formula features Pepha-Tight (INCI: Algae Extract (and) Pullulan) to tighten the skin immediately while also acting long-term by strengthening the skin's connective tissue. The company's Syn-Ake (INCI: Glycerin (and) Water (aqua) (and) Dipeptide Diaminobutyroyl Benzylamide Diacetate) ingredient is added to reduce mimic wrinkles by inhibiting muscle contractions. Finally, Radiance CR, a complex including Stay-C 50 (INCI: Sodium Ascorbyl Phosphate) and biotin, is included to help smooth wrinkles.
To protect skin from the effects of UV damage including photoaging and pigmentation, the Touch of Summer formula includes the company's Parsol 1789 (INCI: Butyl Methoxydibenzolymethane), a UV filter, in combination with its Amphisol K (INCI: Potassium Cetyl Phosphate) emulsifier. Erythrulose is added reportedly to give the skin a natural and uniform tan. Finally, taken from watermelon, the Pepha-Protect (INCI: Citrullus Lanatus (Watermelon) Fruit Extract) prevents DNA damage caused by radiation.
The final Eyes Like Steel formula offered by the company includes Syn-Hycan (INCI: Tetradecyl Aminobutyroylvalylaminobutyric Urea Trifluoroacetate (and) Glycerin (and) Magnesium Chloride), which is reported to show visible remodelling effects and firmer skin by boosting hyaluronan content and increasing the expression of decorin and lumican content for stronger collagen fiber. In addition, Alpaflor Sambucus (INCI: Glycerin (and) Water (aqua) (and) Sambucus Nigra Flower Extract (and) Citric Acid) is incorporated to reduce the biosynthesis of the vascular endothelial growth factor and impart an anti-inflammatory effect. Finally, Niacinamide PC (INCI: Niacinamide) helps to reduce the appearance of wrinkles, while the Amphisol K (INCI: Potassium Cetyl Phosphate) emulsifier gives a light and pleasant skin feel.