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Lorèal-owned Lancôme is expanding into the men's antiaging skin care market. The company is set to launch a line of men's antiaging skin care this spring called Lancôme Men. The collection will include eight products which will be divided by age range.
The Blue range will target men ages 25-30, whereas red will target ages 30-40 and orange will target ages 40 and up. According to the company, men have different skin care problems at different ages. Lancôme Men will address the different age-related skin care issues for men which can include enlarged pore size and wrinkles. The line is formulated with such ingredients as wheat extract, polyphenols, and vitamins C and E. The line will be launched in Europe in March and the United States in May.