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Naturex Launches Angelic Hair Ingredient

March 8, 2017 | Contact Author | By: Jennifer Novoseletsky
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Flexi Hair Cream

Keywords: hair care | Naturex | Tillandsia | Eutectys | botanical | plants | Flexi Hair Cream | Angel's Hair

Abstract: Have consumers bring their halos and spread their wings with Naturex's new ingredient, known as Angel's Hair. This active botanical benefits hair in a number of ways and is added into a hair product, which will be showcased at in-cosmetics Global in April 2017.

Naturex has updated its personal care portfolio with a new ingredient, which will be showcased at in-cosmetics Global in April 2017. Tillandsia (INCI: Tillandsia Usneoides Extract) was added to the company’s Eutectys botanicals range.

Tillandsia is a plant that grows on other plants and creates structures from the branches. Known as Angel’s Hair, the plant obtains moisture from fallen water on its stems and leaves, and stores it in its plump tissues until needed during dry stages.

The company utilizes this ingredient to benefit human hair in a product called Flexi Hair Cream. The ingredient within the product is proven to enhance hair suppleness and increase manageability, with less friction and improved combability.

The new active is produced utilizing eutectigenesis, a patented extraction process involving natural deep eutectic solvents.