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BASF Actives are ‘Inspired by Life’

January 11, 2018 | Contact Author | By: Brooke Schleehauf
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Modern senior woman

Keywords: BASF | Hyalurosmooth | RNAge | DN-Age | active ingredients | Cosmetagora | hair care | skin care | anti-aging ingredient | cortisol | collagen type 1 | hyaluronic acid | microRNA | sea butkthorn | hair loss | Cassia alata leaves | wellness personal care

Abstract: BASF dipped into wellness trends for three anti-aging ingredients introduced at Cosmetagora 2018, meant to soothe and rejuvenate skin and hair.

BASF drew off of wellness trends for its three ingredients introduced at Cosmetagora 2018. The company was “inspired by life” for these actives for skin and hair products, meant to soothe and rejuvenate those with hectic lives.

  • Hyalurosmooth (INCI: Not Available): In order to repress cortisol—a hormone released from cutaneous and everyday stress—this ingredient restores collagen type I and hyaluronic acid to recover hydration and radiance.
  • RNAge (INCI: Not Available): Using BASF’s epigenetics research, this active firms and rebuilds the dermis by rebalancing Let-7b, the microRNA that downregulates the production of dermal architecture-building proteins. It is extracted from sea buckthorn.
  • DN-Age (INCI: Not Available): This ingredient protects hair follicle cells to slow down the greying process and reduce hair loss. It is extracted from Cassia alata leaves and titrated in flavonoids, and is available as a concentrated powder or hydro-glycerin solution. 

According to the company, "as the pace of life remains fast, products that calm, sooth and rejuvenate the skin are in high demand."