Natural product company Jason plans to expand its Natural Salon Hair Care line. The company is set to release six new collections that reportedly allow the company to venture into functional hair. New collections will include smoothing, clarifying, strengthening, curl defining, color treated and color enhancing. The company first introduced the Natural Salon Hair Care line in May 2006 with moisturizing, volumizing and normalizing.
While the strengthening system is formulated with protein biotin and panthenol, the smoothing system combines grapefruit and aloe vera. A color enhancing system will also be launched by the company, where shampoo shades will correspond with various hair colors. In addition to the new hair care products, the company is also set to launch five new styling products. The launch will kick off in January 2007 in California.