Shampoos and Conditioners Work Innovation into Lather

Posted: August 16, 2006

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For recovery vs. revitalization, Palama-Iapa has released Erb Clear Away Detox Shampoo in Thailand. The shampoo contains green tea and ginger extract and works for all hair types. According to the manufacturer, the green tea works to detoxify hair while the ginger stimulates circulation and acts as an anti-oxidant. With these extracts, the customer can rejuvenate the hair and return it to its original glory.

Now available with a new formulation, Colgate-Palmolive presents Palmolive Gard Milk & Honey in Germany. This item now claims to make hair five times stronger. Milk & Honey is suitable for dry hair and contains natural milk proteins and honey extracts, which smoothly clean and revitalize hair for extra shine. The formulation is available in both shampoo and conditioner.

Reaching beyond the traditional limitations of shampoo and conditioner, L'Oréal presents Kids Super Squirt Extra Gentle 3-in-1 Hair and Body Shampoo to the US. The product, available in Burst of Red Raspberry and Burst of Cool Coconut, is used as a shampoo, conditioner and body wash for children with all hair and skin types. The pack features the slogan: "No Tears! No Knots! Soft Skin!" It claims to have a formula that cleanses gently and conditions both hair and skin. The 3-in-1 product is ophthalmologically and dermatologically tested. Striving for convenience, it gets kids clean from head to toe with just one product and is available in a 16 fl. oz. pack, shaped like a whale.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding GNPD, visit www.gnpd.com or call Mintel International at 312-932-0600.