A Boost for Hair Color Protection Formulas

Posted: October 7, 2008

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The mousse containing a film forming starch polymer was judged by panelists as the highest performing product in terms of hair color protection. The linear structure of the high amylose starch provides film formation properties on hair. And the better the film forming property on hair, the higher the hair color protection benefit.

A standardized mousse formulation substituted with polyquaternium-4/hydroxypropyl starch copolymer suggests that there is an opportunity to formulate higher performing hair color protection products as leave-on systems. Given that polyquaternium- 4/hydroxypropyl starch copolymer delivers on the promise of higher performance, formulators can look to mousse formulations containing starch-based film forming polymers as a strategy to gain a new level of acceptance and loyalty in mass-market offerings.

-C&T magazine online exclusive article supplied by AkzoNobel Personal Care