Read the Label Online: göt2b Oil-licious Calm & Shine Styling Oil

Jun 26, 2013 | Contact Author | By: Susan Raffy, Susan Raffy Consulting
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Title: Read the Label Online: göt2b Oil-licious Calm & Shine Styling Oil
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Is a shine serum by another name still a shine serum? Or, can it transform into göt2b's Oil-licious Calm & Shine Styling Oil? “Do dreams of luscious locks seem like a far away place?” Why, of course not! This column will review the ingredient listing for functionality and claims substantiation.

The primary vehicle/carrier is volatile silicone derivative cyclopentasiloxane. Dimethiconol and dimethicone increase the viscosity of the formula and add shine. The still very popular argan oil is featured in the “Triple Oil Complex” as well as Sclerocarya birrea (marula) and Vitis vinifera (grape) seed oils. Although Helianthus annuus (sunflower) seed oil is also listed, it is not part of the “complex.”

The “bio-active” or cosmeceutical ingredient is beta carotene, a vitamin precursor. Ethylhexyl methoxycinnamate is a sunscreen to help prevent UV damage to hair. No preservative is required in this anhydrous styling oil. The claims for “calming frazzled hair,” “helping to de-volumize” hair, “adding shine” and “escaping frizz” can definitely be substantiated by the ingredient listing.

 

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Ingredient Listing: göt2b Oil-licious Calm & Shine Styling Oil

Cyclopentasiloxane, Dimethiconol, Dimethicone, Argania Spinosa Kernel Oil, Sclerocarya Birrea Seed Oil, Vitis Vinifera (Grape) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Beta Carotene, Ethylhexyl Methoxycinnamate, Fragrance (parfum).

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