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It's All in the Perception
By: Rachel Grabenhofer, Cosmetics & Toiletries
Posted: May 31, 2013, from the June 2013 issue of Cosmetics & Toiletries.
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Of course, the industry can only go so far in selling product efficacy. It can take measurements all day but it’s up to consumers to interpret the results they see—wherever they may view them.
Cosmetic Science Exposed, Wiechers' Style
Memories of a Cosmetically Disturbed Mind is a timely manifesto of what our industry is meant to represent. Whether you agree or disagree with Johann Wiechers' views on the state of the global cosmetic industry, this book will blow your scientific mind! Johann is no longer here with us, but he left us much to think about.Order Today at Alluredbooks-Cosmetic Science