Formula Anatomy Deciphered—Shampoos
By: Eric S. Abrutyn, TPC2 Advisors Ltd.
Posted: December 2, 2011, from the December 2011 issue of Cosmetics & Toiletries.
Excerpt only Purchase This Article
5 pages available as a PDF download or printed copies mailed to you
Article Keywords:
- shampoos
- surfactants
- sulfates
- sulfonates
- sulfosuccinates
- betaines
Starting at US$9 Buy This Article
The primary purpose of a shampoo is to clean the hair and scalp; all other attributes such as styling, conditioning split ends, adding shine and improving combability are accomplished by grooming tasks and used for claim purposes to differentiate a product from the competition. Shampoos are different from other cleansing products in that they must function at relatively low, mild temperature conditions; provide instant foam; and leave no residue after rinsing. With regard to their delivery to hair, shampoos must have a viscosity and rheology (usually around 2,000-7,000 cps) that allows them to stay on the palm of a consumer’s hand for efficient transfer. Lastly, surfactants and other additives must be mild to the skin and eyes.
This is only an excerpt of the full article that appeared in Cosmetics & Toiletries, but you can purchase the full-text version.