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Ethnic Care

New in Ethnic Care (page 7 of 7)

Mar 24, 2006 | 01:51 PM CST

Jafra Kicks Off Hispanic-Focused Campaign

Jafra Cosmetics launches a campaign and products designed to appeal to US Hispanic women.

Mar 09, 2006 | 01:32 PM CST

Mineral Cosmetics for Ethnic Women

A new line of natural mineral makeup extends the darker color palette to meets the needs of the under-served ethnic market.

Feb 02, 2006 | 10:08 AM CST

Walker Pioneered in Ethnic Hair Care, Women in Cosmetics

By: Laurie DiBerardino

The ability to break down barriers may be the single most defining trait in the make up of an innovator. In an era that suppressed women--particularly black women--and women-owned businesses were an anomaly, icon Madam C.J. Walker jump-started the ethnic hair industry and forged a beauty empire that lasted through the mid-1980s.

Dec 01, 2005 | 03:33 PM CST

Will Ethnic Product Technology Ever Catch up to the Marketing?

By: Laurie DiBerardino

In the saturated market of personal care, setting sights for the rich ethnic market seems a no-brainer. According to the United States Census Bureau projections, the non-Caucasian population is predicted to almost double from the current 26% to 47% (of the total U.S. population) by 2050. Black consumers globally spend an estimated $US 2.7 billion on ethnic hair care products and count for 30% of all hair care purchases. But is the industry really addressing the needs and fulfilling the wants of the ethnic consumer? By Laurie DiBerardino