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Will Ethnic Product Technology Ever Catch up to the Marketing?
By: Laurie DiBerardino
Posted: December 1, 2005, from the December 2005 issue of Cosmetics & Toiletries.
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Obukowho, founder of Advantage Research Lab LLC, believes that a partnership will inject innovation into this stagnant sector. “The researchers need to speak to the suppliers and other research companies about what type of products they’re looking to create. This would set the stage for new raw materials and new technology that will support innovation,” he said.
According to Obukowho, relaxers are at the top of the list of products stagnant in innovation, followed by styling aids.