Multicultural brand Ambi is expanding into body care. The new line of products is designed for women with melanin-rich skin tones, touting the ability to moisturize and even skin tone.
According to the company, body care products for women of color is an underserved market. The company formulated the new products to address not only itchy skin and dryness, but also hyperpigmentation and stretch marks. The new line was created with an oil base, and features such ingredients as shea butter to absorb and retain moisture, soybean oil and almond oil to retain moisture, and vitamin E to soothe and condition. The line, including a stretch mark diminishing oil, a moisturizing cream and an oil lotion, launched in January.