Human evolution has favored alliances with healthy rather than unhealthy individuals, which is a trait shared with many other animal species.1 This state of health is often communicated visually; for example, the bright feathers of healthy male birds advertise to potential mates said male’s capability to invest precious energy in producing these details of beauty. In addition to communicating general health, studies2 concerning the faces of Caucasian females have shown that shape, symmetry and texture also are cues of attractiveness. In relation, color is perhaps one of the most important and variable characteristics of the face. Glowing pink, golden tones and silken luminosity transmit messages of health, youth and attractiveness.3 Rosy coloring on the cheeks, for example, can indicate the skin is adequately flushed with blood and oxygen, suggesting a strong heart and lungs. As time passes, these colors tend to equalize.
One potential connection between health and color could be made from golden and orange tones to the carotenoid pigments found in fruits and vegetables. The brain may instinctively perceive individuals wearing these colors as having strong immunity to recover from illness, are well-nourished and full of antioxidant defenses to protect against free radicals. Such connections might explain why many women are drawn to using color to modify their face, cheeks and lips.4 This article considers color formulations, including stains and blushes designed for the very specific cheek area.
Formula Functions and Requirements
Cheek stains and blushes are intended for a lightly shaded color that does not hide the underlying skin tone. In fact, the natural cheek color should blend with that of the applied stain to provide a transparent hue, giving skin a natural, fresh and glowing look. One additional function and important reason for applying this category of products is to modify light and shadows on the center of the face; i.e., enhancing some parts and hiding light imperfections.