Three-free: New Generation Nail Polish

By: Katie Schaefer, Cosmetics & Toiletries magazine

Posted: December 30, 2009, from the January 2010 issue of Cosmetics & Toiletries.

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For further inspiration, Chang looks to the automobile industry. “I am interested in color-morphing pigments, where the color changes based on the angle you look at it, giving a prism or rainbow effect,” said Chang.

Meanwhile, Jennison looks forward to the integration of art into nail polishes. “We often talk to our associates in China and Japan, where stucco and [other forms of] nail art are of high interest. We have also seen trends in metallic pigments,” said Jennison.

Chang concluded there are three elements necessary for a successful nail polish launch—technology, marketing and regulation. When these elements are combined, success results.

References
1. US Food and Drug Administration, Nail Care Products, www.fda.gov/Cosmetics/ProductandIngredientSafety/ProductInformation/ucm127068.htm (accessed on Nov 23, 2009)