Mica Moves Beyond Mineral Makeup

Posted: December 18, 2006

page 2 of 3

From the same company, Bare Escentuals also has infused mica into its Bare Escentuals RareMinerals Skin Revival Treatment (Product Record 529556). Formulated for younger women, this product is especially innovative because it combines a night treatment for the skin with coverage. It is said to provide firmer, smoother and brighter skin during sleep. Women who like to wake up looking their best will be drawn to this product. It features 100% pure organic mineral soil concentrate, said to activate the skin through a time-released formula.

Mintel GNPD shows that mica also is used in cosmetics that do not necessarily carry “mineral” or “natural” makeup labels. In fact, mica is used in mainstream cosmetics around the world. Noevir Sana Maiko Foundation with SPF 12 PA+ (Product Record 628684), which contains mica, recently was launched in Taiwan. This product contains a hint of Sakura fragrance and is claimed to be clear to cover uneven pores, strengthen moisture and prevent UVA damage.

Gemey Maybelline Star Stylist Diamonds (Product Record 631426), launched in France, is mascara that contains mica. This product is formulated to give lashes a glittering effect. The trend towards glittering false eyelashes, in accordance with the upcoming holiday season, continues to show strong growth potential.

In Argentina, Pasionaria Oxivital Makeup Hydrating Lipstick (Product Record 622965) was launched as another lip product that prominently features mica. The lipstick was designed to protect lips from the sun.

One final example of the abundant use of mica in cosmetics can be found in Canada. Blue Q Miso Pretty Darling Eye Shadow Quartet (Product Record 623462) is an interesting example because the first ingredient listed is talc, while the second is mica. Talc is an ingredient that has been linked to controversy within the beauty industry, where mica has not; making it a truly interesting combination.