Edward Bess, a former fashion intern at Jeffrey New York, has launched a line of lipsticks and lip glosses. Lip Wardrobe by Edward Bess reportedly is a line created to offer women a palette of coordinating lip products that also moisturize and are long-lasting. According to the creator, the line was made to combine the perfect shade with the right amount of sheen and the right scent.
The line contains 15 lip products, five high-sheen lip glosses and 10 lipsticks. The line is also frangranced with wild fig. The lipstick contains vitamins A and E to act as antioxidants in addition to silicon to maintain a smooth finish. The lip gloss incorporates ginkgo biloba extract and polymers to provide antiaging benefits while adding shine.
Lip Wardrobe is expected to generate US$1 million in sales in its first year. According to reports, Bess plans to expand the line to mascaras, eye shadows and bronzers in the future.