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The Estée Lauder Companies is making new strides in innovation It has reopened its Color Innovation Center in Markham, Canada. The company has spent nearly the past two years renovating the the 28,000 square foot research, development and manufacturing facility, a project that reportedly cost US$3 million.
The center will be devoted to R&D on color cosmetic products such as eye shadows, blushes, foundations, mascaras and lip products, for the group’s brands. According to Estée Lauder, approximately 50 shades will be created every month in the center with scientists to focus on expanding color shades, product finishes and application methods.
Specialized analytical techniques to test and respond to temperature changes in the look and feel of makeup will also be developed at the center. The company reportedly will involve consumer testing with makeup artists. According to Estée, specialized formulation scientists are employed at the center.
The company also is partnering with the Society of Cosmetic Chemists and Durham College in Oshawa, Ontario, to implement the first-ever Canadian cosmetic sciences program. In addition to helping develop the program's curriculum, Estée Lauder's scientists will be professors and guest lecturers during the semester.