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Responding to consumers’ yearnings for runway looks, MAX Factor launches a new line of dramatic high-drama eye makeup, MAXeye Collection, including vibrant shades, precision eyeliners and a professionally designed eye shadow brush. Superior lash definition can be achieved with the new MAX Factor Lash Perfection Mascara and glossy, shiny lips attained with use of the Colour Perfection Luxe Gloss, said the company spokesperson.
According to the company, with these new colors consumers will be able to recreate the bold, dramatic looks inspired by fashion runways. Created by Procter & Gamble global designer Pat McGrath, this line is for the fashion-forward diva. With a wide color selection, women can experience a variety of beauty looks. Some of the eye shadow collections are called: Queen Bee, Gypsy Moon, Metalicious and Vintage Vixen.