In Sight: Blush Just Got Smarter

By: Katie Schaefer, Cosmetics & Toiletries magazine

Posted: December 3, 2007, from the December 2007 issue of Cosmetics & Toiletries.

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According to a presentation by Joo, every dye develops a different color based on the individual’s chemical structure, which can absorb light and/or energy. “Normally, higher water content within the skin will produce a stronger color intensity,” added Joo.

One of Joo’s main goals, when designing the gel blush, was to create a product that offered other benefits in addition to being a color cosmetic. “I wanted to design a product that has total care benefits even though it is a color cosmetic. I love something unique.”