Procter & Gamble has added a natural makeup line to its CoverGirl brand. The NatureLuxe line currently consists of two products, the NatureLuxe brand Gloss Balm and Silk Foundation. The foundation reportedly achieves its lightweight feel by swapping a heavier emollient with cucumber water, jojoba seed wax and rose hip extract, which are said to be lighter, luxurious-feeling alternatives. According to the company, cucumber water is refreshing and light-feeling to balance creaminess upon application. The foundation does not contain oils or parabens and offers the consumer an SPF 10 with the UV filters titanium dioxide and octinoxate. It is available in 14 shades.
Active Ingredients: Oak 350: Titanium Dioxide (2.6%), Octinoxate (2%)
Inactive Ingredients: Cyclopentasiloxane, Water (aqua), Cucumis Sativus (Cucumber) Fruit, Glycerin, Dimethicone Crosspolymer, Sodium Chloride, Diethylhexyl Carbonate, Talc, Propylene Glycol, PEG/PPG 18/18 Dimethicone, Simmondsia Chinensis (Jojoba) Seed Wax, Rosa Canina Fruit Extract, Hippophae Rhamnoides Fruit Juice, Panthenol, Tocopheryl Acetate (Vitamin E), Allantoin (Comfrey Root), Dimethicone, Methicone, Aluminum Hydroxide, Fragrance (parfum), Trideceth 9, Bisabolol (L-Alpha), Lactic Acid, PEG 10 Dimethicone Crosspolymer, PEG 10, Citric Acid, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Phenoxyethanol. May Contain (+/-): Iron Oxides.