Formulating for Moms-in-the-Making

By: C&T magazine staff

Posted: November 26, 2008, from the December 2008 issue of Cosmetics & Toiletries.

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“The fact is that we do not know how much of a material is absorbed [and to which the fetus is exposed], so we walk on the cautious side of things; but we are not out for regulation. We [as an industry] regulate ourselves and Belli’s approach gives it unique positioning. We are not alarmist, we’re more out there to give women another option.”

Facing the Facts
In relation to building products on sound science, J. Rubin provides an example of formulating with organic and natural products. “The recent upswing of organic and natural products, especially those targeting pregnant women, may say something to the benefit of natural ingredients for an expectant mother’s skin,” says J. Rubin. “[However], there is an assumption that if you went all organic it would be safer for the baby. That’s not always true.”

According to J. Rubin, as an example, aloe vera could be linked to purgative effects, and many common ingredients like salicylic and glycolic acids and caffeine could double the risk of a miscarriage during the third trimester. While these products generally are safe for most women to apply topically, they are potentially dangerous for expectant mothers. J. Rubin concedes that further research is warranted, however Belli is not willing to take any chances.

“The research is out there. Companies must take it upon themselves to provide a safe product for consumption,” said J. Rubin.