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By: Rachel Grabenhofer, Cosmetics & Toiletries magazine
Posted: July 30, 2010, from the August 2010 issue of Cosmetics & Toiletries.
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Admittedly it is difficult to penetrate consumers’ perceptions to deliver science to their core beliefs. However, if they already believe, for example, that they are drinking lemonade, it is relatively easy to mix up a batch that quenches their thirst—just be sure to use real lemons.