Skin-lightening products have become more popular around the world. With the increased number of lightening, whitening and brightening products, questions have arisen as to the safety of some skin-bleaching ingredients. The US Food and Drug Administration has proposed a ban on over-the-counter sales of cosmetic products containing hydroquinone.
The interest in lightening products remains strong, which means that there is a need for other ingredients that achieve the same lightening results. One emerging product in this realm is magnesium ascorbyl phosphate. Magnesium ascorbyl phosphate is a water-soluble derivative of vitamin C, known to show some evidence of skin lightening abilities. The Mintel Global New Products Database (GNPD) and its Cosmetic Research product-tracking extension both show rapidly increasing numbers of new products featuring magnesium ascorbyl phosphate.
The Givenchy Black For Light Mask, launched in France, is a unique product that features magnesium ascorbyl phosphate. The mask is designed to “illuminate, unify and revitalize.” It reduces pigmentation flaws, which is what lightening products are meant to do. What makes this product unique is that it uses a photo luminescent complex to reflect the light on the skin.
Olí Face has a complete antiaging skin care system that has been launched in the United States. One product, the Anti-Aging Eye Contour Cream, contains magnesium ascorbyl phosphate along with olive oil and olive leaf. This eye cream claims to minimize dark circles, stimulate cell regeneration and prevent lines.
Mintel GNPD has seen the continued popularity of whitening and lightening products especially formulated for Asian skin types. Milotte Laboratories C’Care Vitamin Extra White Facial Foam was launched in Vietnam specifically for medium to dark skin. This product also contains magnesium ascorbyl phosphate. The foam is enriched with vitamin E and C to whiten skin.
Meanwhile in Taiwan, Chin & Hwa Cosmetics launched the GT.S.C 2 Super Upgrade Revival Silk Mask. Containing the magnesium additive, this mask is said to whiten, repair and moisturize the skin.
In the United States, Clinique Derma White Moisture Milk for Combination Oily to Oily Skin lists magnesium ascorbyl phosphate as one of its key ingredients. The product was specifically formulated for Asian skin types. The product is said to “instantly, and over time, brighten the visible signs of UV damage.” This product uses Clinique’s patent-pending IPF technology.
Consumers in Argentina can purchase the Avon Anew Clinical Laser Antiaging Cream, featuring the signature ingredient. This product highlights triple-pulse technology to reduce the appearance of broken capillaries, lighten the appearance of skin discolorations, and improve the appearance of hyper-pigmentation.
One last example of a product using magnesium ascorbyl phosphate is Soraya’s Lemon, Cucumber and Vitamin E Hand Cream. This product can be found in Poland and is actually a whitening and smoothing hand cream.
The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. The Mintel Cosmetic Research Database tracks mass market and luxury cosmetic innovations in France and the United States. For additional information regarding either Mintel GNPD or Mintel Cosmetic Research, visit www.gnpd.com or call Mintel International at 312-932-0600.