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Consumer Perspective—Eye Care
By: Katerina Steventon, PhD, FaceWorkshops
Posted: October 1, 2012, from the October 2012 issue of Cosmetics & Toiletries.
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The best eye care cannot change the mimetic pattern of facial expressions, nor can it influence gravitational forces. When launching new products, companies can achieve the best results by advocating holistic positive lifestyle changes, eye protection and specific application techniques—without rubbing, crinkling and folding the eye area.
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