Peptide Blend to Target Post-menopausal Women

$$item.publishDate) | Contact Author | By: Katie Schaefer
Fill out my online form.
This item has been saved to your library.
View My Library
(click to close)
Save to My Library
Title: Peptide Blend to Target Post-menopausal Women
  • Article

Shiseido is targeting a new demographic with its latest launch, post-menopausal women. The company is adding to its Benefiance line, a line first created in 1996 to serve the antiaging market, with NutriPerfect. The key ingredient in the line is Carnosine DP, a proprietary peptide blend which said to have anti-oxidant and anti-wrinkle benefits.

The new product will target a 50+ audience. The majority of the company's skin care business is targeted at women 40 and younger. The line is set to launch in February 2008. For more information, visit