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Shiseido is targeting a new demographic with its latest launch, post-menopausal women. The company is adding to its Benefiance line, a line first created in 1996 to serve the antiaging market, with NutriPerfect. The key ingredient in the line is Carnosine DP, a proprietary peptide blend which said to have anti-oxidant and anti-wrinkle benefits.
The new product will target a 50+ audience. The majority of the company's skin care business is targeted at women 40 and younger. The line is set to launch in February 2008. For more information, visit www.shiseido.com.