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Avon's Anew Platinum Serum
Avon has launched an antiaging serum and night cream duo for women 60+ that is said to boost a protein that helps retain the shape of youthful skin cells. Anew Platinum is formulated with the comany's patented Paxillium Technology, said to boost the production of paxillin by 60%.
Paxillin is a protein that helps to retain the full, expanded shape of youthful skin cells, according to the company, and its quantity is decreased in aged cells.
The Anew Platinum Serum is said to leave skin feeling moisturized. It is designed to be used both morning and night, and its use reportedly results in a lifted, firm and reshaped facial contour. The serum also is said to reduce the look of deep horizontal line in the neck area.
Ingredients: Water (aqua), Glycerin, Butylene Glycol, Dimethicone, SD Alcohol, 40-B Isohexadecane, Isododecane, Aluminum Starch Octenylsuccinate, Pouzolzia Pentandra Extract, Sapindus Rarak Fruit Extract, Nonenol Methoxybenzoyl Methylsulfonyl Oxopiperidinyl Piperazinecarboxamide, Maltodextrin, Thiazolylalanine Palmitoyl Lysyl Aminovaleroyl Lysine, Phytol, Biosaccharide Gum-1, Dilauryl Thiodipropionate, Dimethicone Crosspolymer, Silica Pentaerythrityl Tetraethylhexanoate, Bis-PEG-18 Methyl Ether Dimethyl Silane, PEG-40 Stearate, Steareth-2, Polysorbate 60, Sorbitan Isostearate, PEG-20 Methyl Glucose Sesquistearate, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Sodium Hydroxide, Fragrance (parfum).