1. Substrate type
a. Hair
i. Hair care
ii. Depilatories
b. Nails c. Skin
i. Exfoliants (including AHAs, scrubs and peels)
ii. Moisturizers
iii. Cleansers/astrigents/ toners
iv. Contour creams v. Acne-prone skin
vi. Oil management
2. Product type
a. Oral care products
i. Dentifrice/cosmetic chewing gum
ii. Mouthwash/breath fresheners
iii. Tooth whiteners
1. strips/solutions
2. whitening mouthwashes
b. Deodorant
c. Perfumes/fragrances/colognes/ body sprays
d. Cosmetic sun care products
e. Vitamins/minerals/antioxidants
f. Aromatherapy
g. Intimate products
i. Personal lubricants
ii. Sex-related topical products
h. Massage oils
i. Makeup
3. Claim type
a. Antiaging/antiwrinkle
b. Healthy
c. Ingredient
i. Active
ii. Biological
d. Nourish/replenish
e. Relax
f. Respiration
g. Energize/revitalize
h. Therapy/treatment
i. Lift/lifting
j. Endorsements