Market Findings

• Consumers’ brains respond to fragrance before they even think about it; it’s instinctual whether or not the fragrance of a product is correct. Therefore, every parameter must be considered to ensure a positive instinctive response.
• For 2012, “The Wild Luxury Consumer,” counter to worldwide financial woes, seeks more exquisite haute couture items than ever, reflected in fragrances such as ginger orchid, tart guava, root beer, tomato leaf and more.

Source: GCI, available at www.GCImagazine.com.